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RBS (RETAIL Business School) is an academic institution that has been
set up to develop Retail professional skills in India. The institute
primarily aims at imparting relevant education to young man and women
with a view to provide them with the expertise to become competent
retail professionals.
Further, the institute also aims to conduct research in retail as
applied to the needs of the retail industry. Through such research, the
intent is to create and share new knowledge in this fast growing and
increasingly important field.
The 21st Century, which is already being referred to as the Asia-Pacific
century-thanks to the evolution of the era of New Economy, has brought
with it a great economic boom and has opened up the dynamic markets in
the region. The 21st century demands new strategies and innovative
approaches from the organizations and the managers. The managers to
emerge as the business leaders of tomorrow have a challenging task at
hand.
It is with this mission of creating outstanding and intelligent
managers, who can adapt the past, master the present and prepare for the
future that the Eminent Management Practitioners and Academicians
provide advice and support to the institute.
The campus of RBS houses the administrative office, faculty office,
classrooms, seminar & conference facilities, computer lab and library
for the convenience of the students.
How is RBS different from other RETAIL schools or institute or Academy?
What sets RBS apart from other institutes in the areas of retail as well
as communication studies is its approach and scope of coverage.
Unlike other retail schools, RBS makes certain that its students are
given a very high level of exposure to modern business techniques and
management processes. This provides developing the mental discipline of
blending conceptual ideas with crafting strategy for business results.
This is in addition to academic instruction on all the general and
specific aspects of language, culture, media and communications,
consumer behavior, business behavior and marketing, advertising and
marketing research, brand management and newly emerging retail
communications which address database and technology anchored marketing,
branding, broadcasting and design communications.
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