Program Overview:

The Program in Retail Management combines disciplines of Business Management and super-specializes in Retail Management. It provides a unique blend of academic prowess of RBS and practical rigor of the industry through Vishal Mega Mart & Reliance Farce. The learning process involves advanced training in theory and applications in the retailing business.

This program aims to provide students the skills, creativity and knowledge to understand retailing as a business management discipline.

The USP of the course remains the 100% placement guarantee on successful completion of the course. The approach towards developing the course curriculum was based on the idea that students aspiring to be future retail managers should be equipped with the skills to synthesize, and critically evaluate the main decision variables in retail management.

Continuing our focus on the retail segment, we zoom in on specific courses in retail management.
Retail Management, with special reference to the Indian scenario, offers rich opportunities for employment for the educated youth. Let us look at the facilities available for training in this sector.

The effective management of such a large service sector industry like retailing in India calls for the services of properly trained managers endowed with imagination and innovative skills. They should have good managerial talent and satisfy the tastes and desires of customers. Indeed, MBA or equivalent programmes that specialise in marketing do cover substantially major areas of this business.

However, there are further nuances and finer distinctions characteristic of retailing. For example, there may be differences in emphasis as in back office skills relating to supply chain and merchandising. Academic programmes of short duration that focus on specific skills for the operators are also relevant. Some of the topics usually dealt with in academic programmes are shown below:

• Accounting in retail business
  
  
• Art of counter-selling
  
  
• Brand management
  
  
• Category management
  
  
• Consumer/Shoppers' psychology
  
  
• Critical concepts
  
  
• Distribution of goods
  
  
• Global practices in retail industry
  
  
• Introduction to marketing/communication/financial management
  
  
• IT in retail business
  
  
• Maximizing customer satisfaction
  
  
• Merchandising and its application in retail formats
  
  
• Modern trade and its dynamics
  
  
• Operation management
  
  
• Organizational behavior
  
  
• Personality development
  
  
• Procurement
  
  
• Product promotion
  
  
• Public relations
  
  
• Retail store operations/buying/pricing/marketing/research
  
  
• Retaining customers
  
  
• Service organisation and strategies
  
  
• Store layout and store design
  
  
• Strategies in retail business
  
  
• Supply chain and visual merchandising

Course Detail:

There are plenty of opening in the organized Retail Sector. This should augur well for the 50 million – strong graduate population in the country. A majority of them, however, do not match up to the requirements of the retail industry – both in terms of knowledge as well as skills. As a result, the industry is facing the manpower crises. So the need of the hour is to develop expertise and acquire job-centric skill. The aim of RBS is to equip individuals with key skill require for a successful career in Retail Industry. For This respect RBS design plenty of courses for individuals like 10+2 or graduate holder to select the course and shape his/her career in the field of Retail Industry and groom his/her self.